The Case of the Expiring Cloud Credits (and the Almost Missed ServiceNow Dream)

Let’s be clear — TechNova Solutions isn’t a real company, and “Spreadsheet Sally” and “Jake the IT Guy” don’t actually exist. But the story? 100% real-life scenario.

Here’s how it goes: Jake, the overworked IT Director at fictional TechNova, has been dreaming of bringing ServiceNow into his organization to get control of IT chaos — endless tickets, no visibility, and the dreaded “reply all” storms. He’s finally ready to make the move… until procurement time hits.

That’s when Sally, the ever-practical CFO, sees the ServiceNow licensing and implementation numbers and gives Jake that look — the one that says, “Not this quarter.”

Then Jake remembers something: those expiring cloud commitments sitting in their AWS, Azure, or Google Cloud Marketplace accounts. Dollars that have to be spent by year-end, or they disappear forever.

Lightbulb moment 💡— what if they could use that marketplace spend to purchase ServiceNow licensing and services? Spoiler: they can.

That’s where Crossfuze steps in. As an elite ServiceNow partner (and the 2024 Implementation Partner of the Year for the Americas), Crossfuze helps organizations navigate marketplace procurement, enabling them to use existing cloud credits to fund ServiceNow licensing and implementation services.

For ServiceNow reps, this is a powerful way to get deals unstuck — no new budget, no delays, no CFO panic.

For customers, it’s the ultimate win: modernize IT, leverage existing spend, and turn “use it or lose it” into “use it and transform.”

So, while TechNova is fictional, the use case is very real — and the opportunity? Even more so.

Because what’s better than getting ServiceNow? Getting ServiceNow using money you’ve already committed to spend.