From Days to Minutes: How ServiceNow CPQ Transforms the Quoting Experience

I often say, “Every second the proposal is in our hands, that is wasted time that the customer could be closer to reaping the benefits of the solution.”

When I think back to my time as a sales rep at two different companies before Crossfuze, one challenge still stands out: the quoting process. It was standard for it to take three to five days to get a quote out the door to a potential customer. On paper, that might sound like an acceptable turnaround, but in practice, it created frustration and doubt.

Imagine being a customer who’s excited to evaluate your solution—only to be met with silence or a delayed response because the internal systems just couldn’t keep up. Every day that passed made the solution feel slower, less innovative, and less aligned with their urgency. 

In sales, timing is everything. When a customer is ready to move, momentum matters, and nothing kills momentum like waiting nearly a week for pricing.

This is exactly the kind of pain point ServiceNow has built its reputation on solving. Time and again, ServiceNow identifies operational bottlenecks, streamlines them, and transforms them into seamless digital workflows. The birth of ServiceNow’s new Configure, Price, Quote (CPQ) capabilities was no different.

Instead of watching opportunities stall or customers turn to competitors who can respond faster, ServiceNow has given sales teams the tools to generate accurate quotes quickly, collaboratively, and with the same user-friendly experience the platform is known for. Even better, the ServiceNow sales organization itself has been one of the biggest champions of this technology—because they’ve lived the problem firsthand and are excited about eventually reaping the benefits.

That’s what makes this so exciting: ServiceNow didn’t just design CPQ for customers; it designed it for sellers. 

And in a world where speed, trust, and customer experience drive outcomes, that’s the kind of solution that doesn’t just make life easier—it changes the game.